Lifecycle Marketing Manager

📋 Description

• Design and run revenue-driving journeys: lead nurturing, onboarding, activation, retention
• Segment merchants on live data (industry, size, country, TPV, product usage) for targeted messaging.
• Run yearly campaign calendar alongside always-on journeys; start with email, add channels when data
• Open Alma to B2C: invent consumer lifecycle journeys for new products.
• Lead migration off HubSpot to Braze or similar; define data model, consent, deliverability.
• Use A/B tests/control groups; report on activations and influenced TPV; align cross-functional

🎯 Requirements

• 5+ years in lifecycle, CRM, or marketing automation across B2B and B2C.
• B2B experience with 1,000+ account portfolios; B2C consumer journeys at scale.
• Hands-on with Braze, Customer.io, Iterable or equivalent; platform migration experience a plus.
• Data autonomy: pull segments/results from Looker or equivalent; understand CRM-warehouse data flow.
• Cross-functional leadership without formal authority; strong prioritization.
• Native-level French (mandatory) and fluent English.

🎁 Benefits

• Profit sharing and employee savings plan
• Health insurance 100% covered including family package
• Disability insurance 100% covered by Alma
• Sport partnerships with Gymlib and Classpass, or €30/month reimbursement
• Maternity/paternity leave at 100% salary, 4/5 schedule for 8 weeks
• Meal vouchers €10/day, 50% covered; 25 days PTO