Lifecycle Marketing Manager, Expansion

📋 Description

• Own the strategy and outcomes for prioritized, revenue-facing lifecycle motions.
• Identify and frame customer growth opportunities using customer, product, and performance insights.
• Define journey strategy, customer experience, direction, messaging, audience, sequencing, channel
• Lead alignment across PMM, Product, Sales, and Legal on campaign timing, eligibility, and follow-up.
• Translate journey strategy into clear requirements and acceptance criteria.
• Define and track success for programs, including attach rate, trial rates, pipeline influence.

🎯 Requirements

• 4-6 years of experience in email, CRM, and/or lifecycle marketing.
• At least 2+ years of B2B experience; SaaS/enterprise software a plus.
• Proven experience owning conversion, cross-sell, expansion, or PLG motions.
• Working knowledge of digital marketing technologies including CRMs (Marketo, SFDC, Pendo experience
• Working knowledge of cross-functional collaboration and stakeholder alignment.
• Strong communication skills and ability to present data-driven insights.

🎁 Benefits

• Health, pharmacy, optical and dental care benefits
• Paid time off and sick time off
• Short term and long term disability coverage
• Life insurance
• 401k contribution
• Restricted stock units (for certain roles)