Lifecycle Marketing Manager

📋 Description

• Design and improve lifecycle strategies across the prospect journey
• Build scalable nurture programs for large, low-intent audiences
• Create repeatable lifecycle plays for product squads across products and regions
• Define entry, exit and success criteria for lifecycle programs
• Optimise journeys using behavioural signals, engagement data and conversion insights
• Own email channels and lifecycle activities to drive pipeline

🎯 Requirements

• 5+ years in lifecycle, marketing automation, demand generation, or growth marketing within B2B SaaS
• Deep experience with HubSpot (or similar) and marketing automation platforms
• Experience designing nurture programs for complex buying journeys
• Strong understanding of lead management, scoring, routing and sales alignment
• Excellent analytical skills with a passion for experimentation and optimisation
• Outstanding stakeholder management and communication skills

🎁 Benefits

• Monthly Lifestyle subsidy for all regions
• WFH setup allowance for all regions
• $1500 USD annual Learning & Development allowance
• Annual leave: PTO plus two additional UpGuardian leave days
• 18 weeks paid Parental Leave
• Generative AI subsidy: access to AI tools for work