Lifecycle Marketing Manager- Fixed Term [12 Months]

📋 Description

• Own and evolve the lifecycle roadmap to drive sign-up for employee benefits.
• Dive into data to identify sign-up trends and email metrics.
• Build Braze lifecycle campaigns end-to-end: segments, canvases, QA, deployment.
• Define lifecycle KPIs, maintain channel reporting, and provide recommendations.
• Run A/B tests across messaging and timing; document learnings.
• Align cross-functional teams across Account Management, Product, and Marketing.

🎯 Requirements

• 3+ years in lifecycle marketing, CRM, or growth roles.
• Experience building Braze campaigns end-to-end (segments, canvases, QA).
• Strong Excel and SQL skills for data-driven insights.
• Proven activation/onboarding/engagement impact.
• Collaborates well across Product, Account Mgmt, and Marketing.
• Excellent written and verbal stakeholder communication.

🎁 Benefits

• Global wellness platform with ClassPass.
• Work on corporate wellness programs with partner companies.
• Collaborate cross-functionally with Marketing, Product, and Sales.
• Develop data-driven lifecycle marketing and Braze skills.