Lifecycle Marketing Manager (Leads & Reactivation)

📋 Description

• Own strategy/roadmap to reactivate churned users and convert leads via email, push, in-app, SMS
• Analyze engagement, cohorts, and behavior to uncover reactivation and conversion drivers
• Build and manage the experimentation roadmap across messaging, incentives, audiences, timing
• Launch and scale lifecycle campaigns from ideation to rollout using Braze and in-house tools
• Design and analyze A/B tests to improve reactivation rate, lead activation, and engagement
• Map consumer flows, identify friction points, and propose scalable testing with KPI reporting

🎯 Requirements

• 3+ years in growth marketing, lifecycle/CRM, analytics, or data-driven marketing
• Hands-on growth marketing experience including lead generation and paid/owned channels
• Experience owning lifecycle programs from strategy through execution and optimization
• Strong analytical skills turning data into actionable insights and testing plans
• Experience designing testing strategies and running A/B tests
• Strong project management to oversee multiple programs with minimal oversight
• Strong Excel skills and working knowledge of SQL for data pulls
• Familiarity with Braze or similar lifecycle tools and Asana/JIRA