Lifecycle Marketing Manager (Remote)

📋 Description

• Own Braze lifecycle messaging: email and SMS.
• Architect Braze canvases, taxonomy, and data hygiene.
• Manage Segment CDP integration and real-time data flow.
• Own deliverability: IP warming, SPF, DKIM, DMARC.
• Plan and execute the email/SMS calendar and campaigns.
• Collaborate with Product and Customer Success on messaging.

🎯 Requirements

• 4-6 years lifecycle/CRM marketing with email/SMS ownership
• Deep Braze expertise: Canvas, Liquid, deliverability
• CDP integration with Braze (Segment preferred)
• Manage both broadcast and transactional messaging
• Strong email deliverability knowledge: SPF, DKIM, DMARC
• Bachelor’s degree in Marketing or related field

🎁 Benefits

• Own the full lifecycle messaging program
• Competitive compensation with equity
• Comprehensive health and wellness benefits
• Flexible work arrangements
• Budget for continuous learning and development
• Work with a world-class team focused on optimization