Lifecycle Marketing Manager – Retention

📋 Description

• Own end-to-end lifecycle marketing strategy across email, SMS, and CRM channels.
• Build, launch, and optimize automated customer journeys (welcome, onboarding, activation
• Collaborate with Growth, Product, Creative, Data, and Clinical Operations to personalize
• Focus on experimentation, segmentation, automation, and continuous optimization.
• Deliver cross-functional value through scalable lifecycle systems.

🎯 Requirements

• 5+ years in Lifecycle/CRM/Retention/Email Marketing.
• Proven program management for DTC/eCommerce/subscription/telehealth or similar.
• Expertise in retention, reactivation, and subscription marketing; automated journeys from scratch.
• Strong segmentation/personalization; ability to design and execute A/B tests.
• Experience analyzing lifecycle performance and guiding KPIs; cross-functional collaboration.

🎁 Benefits

• Remote-friendly role with a fast-paced startup environment.
• Opportunity to impact retention metrics and customer lifetime value.
• Collaborative team spanning Growth, Product, Data, and Creative.
• Healthcare/telehealth exposure; work with a regulated industry mindset.