Lifecycle Marketing Specialist

📋 Description

• Execute nurture campaigns across Freshworks EX products
• Own always-on, trial, re-engagement programs
• Collaborate with Content Strategy, Digital Marketing, Product Marketing
• Monitor deliverability and program health
• Report KPI performance and optimize campaigns
• Partner with sales and SDR on MQL scoring and hand-offs

🎯 Requirements

• 4–6+ years B2B email/lifecycle marketing in SaaS
• Marketo (or similar) experience with nurture logic
• CRM familiarity with Salesforce and lead routing
• HTML/CSS knowledge for email production
• Analytical mindset; interpret campaign data
• Cross-functional collaboration with content and demand gen

🎁 Benefits

• Base salary $123,000 - $152,000/year
• Bonus/equity may be available
• Diversity-friendly, inclusive culture