Lifecycle Marketing Specialist

📋 Description

• Own the end-to-end lifecycle strategy for a newly launched product line, driving its core
• Design and execute post-purchase nurture flows, re-engagement nudges, and usage reminders.
• Partner with analytics to monitor a key guardrail metric that distinguishes genuine reinvestment
• Represent Lifecycle Marketing on the product's cross-functional team, filling a dedicated seat
• Coordinate with other lifecycle domains to avoid overlapping campaigns and ensure a consistent
• Work with lifecycle analysts to define and extend customer segmentation to cover this product's

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field preferred
• Minimum of 3 years of experience in customer success, email/lifecycle, or CRM marketing roles.
• Proficiency in CRM platforms such as Braze, Optimove, or similar tools is highly preferred.
• Strong understanding of email/in-app/push marketing best practices and copywriting skills.
• Comfort operating in ambiguous, pre-launch environments and building lifecycle processes from
• Experience in Daily Fantasy Sports, gaming, e-commerce, or subscription/consumer products is

🎁 Benefits

• Company-subsidized medical, dental, & vision plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked