Lifecycle Marketing Specialist, Customer Journey

📋 Description

• Own journey design requirements, customer experience, performance, and continuous improvement for
• Translate approved journey direction into clear briefs, audience and content requirements
• Own the Monthly Product Updates newsletter from content intake and calendar through performance
• Review agreed journey performance and customer-experience signals, identify material gaps or risks
• Support the Mandrill to Marketo migration by building briefs, mapping content, and defining journey
• Track and report on journey progression, adoption, re-engaged contacts, renewal and

🎯 Requirements

• 2-4 years of experience in email/CRM/lifecycle marketing, ideally within a data-driven
• 1+ year of B2B experience; SaaS/enterprise software a plus.
• Experience improving customer communications or lifecycle journeys using customer needs and
• Working knowledge of marketing automation platforms and CRMs (Marketo and SFDC experience
• Strong attention to detail, with a record of accuracy, clean QA practices, and polished
• Ability to manage multiple programs and deadlines and to work independently within defined

🎁 Benefits

• Health, pharmacy, optical and dental care benefits
• Paid time off
• Sick time off
• Short term and long term disability coverage
• Life insurance
• 401k contribution