Lifecycle Marketing Specialist

📋 Description

• Execute the lifecycle marketing roadmap across onboarding, activation, conversion, retention
• Build, configure, and maintain automated customer journeys and Canvases within Braze, using
• Develop and maintain a comprehensive lifecycle marketing calendar aligned with major sporting
• Support cohort-based testing initiatives in collaboration with the Senior Growth team to improve
• Build, test, and launch multi-channel marketing campaigns across email, push notifications, SMS
• Translate campaign briefs and journey maps into effective marketing communications, ensuring

🎯 Requirements

• 2–4 years of hands-on experience in lifecycle marketing, CRM, email marketing, or push notification
• Previous experience in a consumer application, gaming, direct-to-consumer (DTC), fintech, or
• Practical experience using Braze or a comparable marketing automation platform, such as Iterable
• Demonstrated ability to build automated customer journeys, create audience segments, and execute
• Strong copywriting skills, with the ability to create engaging and conversion-oriented messages
• Working knowledge of customer segmentation, behavioral triggers, cohort analysis, and

🎁 Benefits

• Competitive annual salary ranging from $65,000 to $85,000, depending on experience and skill level.
• Potential eligibility for company equity.
• Comprehensive medical, dental, and vision insurance.
• 401(k) and retirement savings plan options.
• Flexible paid time off (PTO).
• Work-from-home stipend to support your remote working environment.