Operate lifecycle marketing for the self-serve base across activation to reactivation.
Lifecycle PoC for product launches and GTM moments.
Design adaptive lifecycle programs that decide who to message, when, and via which channel.
Apply AI and automation to content, personalization, segmentation, and decisioning.
Build data-driven experiments and optimize for true incremental impact.
Collaborate with Data, Product, and GTM teams for native, timely messaging.

🎯 Requirements

5+ years in B2C lifecycle, CRM, or growth marketing at scale.
3+ years with modern lifecycle platforms (Braze, Iterable, Customer.io).
Fluency in Liquid templating and email HTML/CSS.
Segmentation logic, event-driven campaigns; CDPs, pipelines, and SQL a plus.
Experience building adaptive, evolving lifecycle systems.
Hands-on AI and automation for content creation and personalization.

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