Own the email marketing calendar — promotional campaigns, product launches, seasonal initiatives
Build, deploy, and optimize lifecycle flows: welcome series, abandoned cart, post-purchase
Develop and manage the SMS program, including campaigns and automated flows
Own and optimize the loyalty and rewards program, including milestones and VIP tiers
Optimize product and content pages for SEO and AI-driven search
Develop end-to-end customer journeys from first purchase through long-term loyalty

🎯 Requirements

3+ years of experience in lifecycle marketing, e-commerce, or digital marketing
Hands-on experience with Shopify, including apps and integrations
Direct experience running email marketing flows (Klaviyo preferred)
Direct experience with e-commerce loyalty programming
Strong analytical skills with ability to analyze data and optimize performance
Excellent written and verbal communication skills

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