Loyalty Business Expert

📋 Description

• Develop and evolve loyalty initiatives, benefits, partnerships and member engagement activities
• Lead loyalty initiatives from strategy to delivery, defining success measures, monitoring
• Identify opportunities to strengthen member engagement, customer identification, retention and
• Ensure loyalty is effectively integrated and communicated across member journeys, marketing
• Represent Loyalty in relevant planning and development forums, partnering with CRM, Digital
• Bring an outside-in perspective on loyalty, membership and customer engagement trends, assessing

🎯 Requirements

• Around five years of relevant experience within loyalty, membership, CRM, personalisation, digital
• Experience developing customer propositions, journeys or customer-facing experiences and
• Experience working across brand, marketing, content and digital or physical customer touchpoints.
• Experience supporting multi-market launches or rollouts and developing scalable guidelines for how
• Experience working in a global, cross-functional organisation and collaborating across markets and
• Previous experience in loyalty or membership is an advantage. Strong transferable experience within

🎁 Benefits

• 25% staff discount on all H&M Group brands, both in stores and online (H&M, COS, Weekday
• H&M Incentive Program - HIP