Manager, Audience Analytics & Engagement

📋 Description

• Lead development of audience intelligence across our platform.
• Map and maintain holistic audience view across website, email, events, and channels using Redshift
• Define and report core audience KPIs (lifetime value, time spent, product interactions) and track
• Set targets with the team to grow engagement, retention, and purchases through funnel strategies.
• Collaborate to reconcile audience data across CRM, enrichment, and ESP systems for accurate

🎯 Requirements

• 3-5 years in an audience analytics or data-focused role.
• Deep understanding of engagement and measurement best practices.
• Proficient in SQL; hands-on with GA4 and reporting/BI tools; familiarity with Iterable.
• Ability to leverage AI/agentic tools for handling large data sets.
• Knowledge of email sending infrastructure and deliverability basics.

🎁 Benefits

• Competitive compensation structure
• Medical, Dental and Vision Insurance
• Short and Long Term Disability Insurance including parental leaves
• 401K
• Flexible Spending Account
• Dependent Care Account