Manager, Direct Mail and Offline Marketing

📋 Description

• Own strategy, planning, and performance of Direct Mail and Inserts.
• Manage budgets, forecasts, and spend to drive incremental revenue and ROAS.
• Develop briefs defining objectives, audiences, messaging, timelines, and metrics.
• Partner with Analytics to build audience strategies, measurement, and roadmaps.
• Use performance data and insights to optimize targeting, creative, and spend.
• Collaborate with Brand, Product Marketing, and Creative to link print to journeys.

🎯 Requirements

• Experience managing marketing campaigns, CRM, lifecycle, or offline channels.
• Strong commercial mindset; data-driven decision making.
• Experience managing budgets, forecasts, and performance reporting.
• Able to develop clear briefs, channel plans, and testing strategies.
• Strong project management; prioritize multiple campaigns and stakeholders.
• Confident working with analytics on targeting, measurement, and experimentation.

🎁 Benefits

• 25 days holiday, rising one day per year (5 years).
• Matched pension scheme.
• Paid parental leave.
• Private healthcare.
• Life insurance.
• Cycle to work scheme.