Manager, Emerging Media

📋 Description

• Manage paid media and lead generation partnerships: Oversee assigned pay-per-lead (PPL) partners
• Optimize campaign performance: Work with partners to improve lead quality, conversion rates, cost
• Identify emerging media opportunities: Research and evaluate new media channels, platforms
• Develop and execute tests: Design structured experiments and pilot campaigns to assess new media
• Drive audience strategy: Collaborate with media platforms and external partners to identify
• Oversee campaign execution: Coordinate campaign assets, tracking, timelines, deliverables

🎯 Requirements

• Education: Bachelor's degree in advertising, communications, marketing, management, or a related
• Professional experience: At least five years of experience in paid media, digital marketing
• Partner management: Demonstrated experience managing external media or lead generation partners
• Campaign optimization: Proven ability to manage and optimize paid media campaigns against lead
• Testing and innovation: Experience evaluating new media opportunities, emerging digital channels
• Digital media knowledge: Working knowledge of paid search, paid social, display, video

🎁 Benefits

• Competitive compensation: Annual salary ranging from $70,092 to $94,622, depending on
• Comprehensive benefits: Access to a holistic benefits package designed to support employee
• Remote-first flexibility: Remote work arrangements for eligible employees based in the United
• Professional growth: Opportunities for career development, learning, and advancement.
• Employee well-being: A focus on supporting employees' professional development, personal
• Meaningful impact: The opportunity to contribute to educational access and help prospective