Manager, Lifecycle Marketing

📋 Description

• Own and optimize CRM and retention programs for e-commerce customers.
• Build sophisticated automations and triggered communications across channels.
• Lead personalized communications across email, SMS, loyalty, and push.
• Identify trends and growth opportunities from a CRM of 6M+ customers.
• Develop lifecycle strategies to acquire, onboard, retain, and cross-sell customers.
• Own strategy and roadmap for lifecycle automations across the customer journey.

🎯 Requirements

• 3+ years in Retention, CRM, Loyalty, or related functions.
• Hands-on experience with Bloomreach, Klaviyo, Iterable, or similar tools.
• Experience building differentiated customer journeys and retention models.
• Familiarity with analytics/BI tools (Looker, Tableau) for insights and reporting.
• Ability to work with Finance to forecast and measure business impact.
• Comfort working in a fast-paced, ambiguous environment.

🎁 Benefits

• 100% remote within the United States.
• Competitive compensation and discretionary bonus up to 15%.
• Medical, Dental, Vision, and 401K with company match.
• Dependent Care, FSA & HSA, Paid Parental Leave, Flexible PTO.
• Monthly wellness stipend and internet reimbursements.
• Professional development including certification support and leadership coaching.