Manager, Marketing Operations - Ad Tech Lead

📋 Description

• Own the full signal path for Paid: serve as the single technical owner across Tracking/Pixels
• Tag & pixel infrastructure: own event tracking, conversion signals, and audience data flows
• Marketing automation: manage and optimize Marketo paid program setup, scoring, audience
• Data operations: manage CRM audience syncs and data pipelines between source systems and ad
• UTM & tracking governance: define and enforce naming conventions, UTM taxonomy, QA checklists
• Platform integrations & API management: manage connections between marketing tech systems

🎯 Requirements

• 5+ years in marketing operations, ad tech, or marketing analytics
• Experience managing infrastructure for paid spend at $10M+ a year across 3+ ad platforms
• Hands-on experience with offline conversion tracking (Meta CAPI, Google Enhanced Conversions, or
• Experience with a marketing automation platform (Marketo, HubSpot, or similar)
• Experience with CRM systems and lead routing logic (Salesforce or equivalent)
• Experience managing data pipelines and integrations via Hightouch or similar ETL tools

🎁 Benefits

• Competitive compensation and benefits programs
• Cash compensation (overtime, bonus/commissions if eligible)
• Equity
• Benefits