Manager Marketing Ops, Analytics & ABM

📋 Description

• Own, manage, and continuously optimize the end-to-end Marketing Operations tech stack (HubSpot
• Serve as the primary system administrator for HubSpot and co-admin for Salesforce, ensuring
• Audit current tools, manage software renewals, evaluate new MarTech/SalesTech solutions, and
• Design, maintain, and refine lead scoring models, lifecycle stage definitions (MQL, SAL, SQL), and
• Own complex lead assignment rules (round-robin, territory-based, account-matched) across HubSpot
• Proactively identify, diagnose, and resolve technical issues with backend automation, API

🎯 Requirements

• 4–7+ years of hands-on experience in Marketing Operations (Revenue Operations or Sales Operations
• Advanced administrative experience with both HubSpot (Marketing Hub, Marketing Automation) and
• Strong understanding of bi-directional sync logic, custom field mapping, Webhooks, APIs, and data
• Proven ability to build multi-touch attribution models, campaign performance tracking, and
• Deep diagnostic mindset—you love diving into complex backend workflows to figure out why a lead
• Certifications (Preferred): HubSpot Marketing Software / Operations Hub Administrator