Manager of BI & Analytics

📋 Description

• Develop customer segmentation and lifecycle analyses across acquisition, frequency, retention
• Analyze Insomnia Rewards engagement, enrollment, redemption behavior, offers, and customer purchase
• Identify meaningful differences across customer segments, markets, stores, channels, dayparts, and
• Conduct basket and purchase behavior analysis to identify opportunities to increase frequency
• Proactively surface business trends, risks, and opportunities rather than waiting for teams to
• Serve as the primary analytics partner for Marketing, helping teams understand the performance and

🎯 Requirements

• Bachelor’s degree in Business, Analytics, Economics, Statistics, Data Science, Marketing Analytics
• 4–6+ years of experience in business intelligence, customer analytics, marketing analytics, growth
• Experience in QSR, retail, hospitality, eCommerce, marketplace, delivery, or another high-volume
• Advanced SQL skills and strong proficiency in Excel or Google Sheets.
• Strong experience with BI and visualization platforms such as Tableau, Looker, or Power BI.
• Hands-on experience with GA4, CRM/lifecycle platforms such as Braze, digital advertising platforms

🎁 Benefits

• Competitive salary + bonus + benefits + equity
• A fun, entrepreneurial, and cookie-filled culture
• Complimentary cookies, branded swag, and so much more