Marketing Analyst

📋 Description

• Build and extend the marketing metrics and dashboards for partners.
• Define KPIs, instrumentation needs, and success criteria pre-launch.
• Connect campaign activity to downstream signals in near real-time.
• Lead measurement, attribution, and experimentation across channels.
• Lifecycle analytics: engagement, retention, and trial-to-paid.

🎯 Requirements

• 4+ years in marketing, growth, or product analytics.
• Tableau and SQL expert; comfortable in a data warehouse.
• Amplitude or similar product analytics and marketing measurement.
• Marketing metrics literacy: CAC/CPA, LTV, attribution.
• Experimentation and causal inference: A/B testing, power, incrementality.
• Self-directed ownership; drives deadlines and flags slippage.

🎁 Benefits

• Mission-driven work with real impact.
• Collaborative, inclusive culture.
• Shape the future of mental health care.
• Competitive pay and benefits.
• Total rewards: stock, healthcare, retirement match.