Marketing Analyst

📋 Description

• Analyze paid marketing campaigns across channels, regions, and creatives
• Build regular reports and provide ad-hoc analytics on marketing effectiveness: CAC, ROI, LTV
• Connect marketing data with product metrics to measure the true business impact of campaigns
• Monitor marketing funnel health and detect anomalies or drops in performance
• Respond fast to marketing alerts: confirm whether an issue affects all traffic or a specific source
• Provide actionable recommendations on campaign optimization and budget allocation

🎯 Requirements

• Hands-on experience monitoring key metrics together with marketing and product teams, spotting
• Solid understanding of marketing metrics (CAC, ROI, LTV, ARPU, retention) and attribution models
• Confident SQL
• Experience with BI tools (Tableau, Looker, or similar)
• Strong problem identification skills, critical thinking, and a clear view of cause-and-effect
• Ownership mindset: you set your own goals, check progress without waiting for a review, and bring

🎁 Benefits

• 20 paid days off, 15 days off due to sickness, and 6 extra days for family moments that matter
• Up to 10 additional days off for public holidays
• 100% medical insurance coverage
• Sports and equipment reimbursement
• Financial and legal support when you need it
• Maternity Recovery Support Allowance