Marketing Analyst - Leaply

📋 Description

• Partner with marketing to sharpen spend, testing, and channel mix
• Drive analytical culture with self-service tooling and enablement
• Lead deep-dive audience research and segment economics
• Build AB test evaluation framework across funnels
• Design monitoring for key metrics and alerts (dashboards, Slack)
• Evolve scalable data pipelines for marketing, product, and payment data

🎯 Requirements

• 2+ years analytics for consumer apps or digital products
• Strong analytical mindset; decompose metric behavior and explain concepts
• Strong SQL with large datasets; BigQuery a plus
• BI tools: Tableau, Looker, Power BI
• Solid grasp of CPM, LTV, CAC, ROAS for decisions
• A/B test design, sample sizing, significance

🎁 Benefits

• Competitive compensation and high-impact role
• Full ownership of the marketing analytics function
• Partnership with the CMO and mentorship from Data Analytics Lead
• Access to SKELAR communities across Analytics, Marketing, Product, and Engineering
• Meaningful mission: help people live healthier lives daily