Marketing Analyst, New Business and M&A

📋 Description

• Analyze data, build models, test hypotheses, find root causes, develop prototypes, forecast
• Build, own, and maintain the marketing data infrastructure, from ad impression and click through
• Rapidly assess and integrate the marketing data of newly acquired (M&A) companies, establishing
• Measure and diagnose paid advertising performance across channels and businesses—analyzing spend
• Define metrics that are independent, holistic, accurate, encourage the right behaviors, and are
• Use descriptive (what happened) and diagnostic (why did it happen) analytics to develop specific

🎯 Requirements

• Bachelor’s degree is required.
• 3+ years of experience in data analysis, analytics, or business intelligence is required, with a
• Demonstrated experience analyzing paid advertising performance (e.g., Google Ads and other paid
• Demonstrated experience building or owning marketing data infrastructure (tracking, attribution
• Both a strong background in math, science, finance, engineering, or statistics and deep business
• Experience with BI tools (Tableau, Qlik, PowerBI, etc.).