Marketing Analytics Manager

📋 Description

• Own evaluation, forecasting, and reporting of acquisition and retention metrics
• Analyze performance across marketing channels and geographies to identify growth opportunities
• Build and maintain reports and dashboards showing performance
• Develop business cases for new initiatives by sizing opportunities and modeling investments
• Design measurement frameworks, including media mix models to evaluate marketing ROI
• Partner with Finance, Product, and Marketing to align strategy and insights

🎯 Requirements

• 3+ years of experience in FP&A, investment banking, or management consulting
• Advanced Excel modeling skills, including experience building detailed financial models
• Experience using SQL to independently access and analyze data
• A track record of developing business cases and presenting investment recommendations to senior stakeholders
• Strong analytical judgment and a curiosity for uncovering the root causes behind performance trends
• Familiarity with marketing and growth metrics such as CPA, LTV, and ROI is a plus