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16 hours ago
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Full time
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marketing demand generation b2b marketing regional marketing account-based marketing

📋 Description

  • Serve as the strategic marketing business partner to the Regional GM, developing and executing
  • Own and execute the regional marketing strategy, ensuring alignment across the entire customer
  • Plan and deliver integrated marketing programs that drive brand awareness, demand generation
  • Lead regional field marketing initiatives, including executive engagement, flagship events
  • Partner closely with leadership, GTM team, Central Marketing teams to execute regional go-to-market
  • Localise global messaging, campaigns and product positioning to resonate with regional enterprise

🎯 Requirements

  • 8+ years' experience in B2B enterprise marketing
  • strong background in field marketing and integrated demand generation
  • Hands-on experience across field marketing, executive events, account-based marketing (ABM)
  • Strong understanding of enterprise go-to-market (GTM) strategies and the full customer lifecycle
  • Experience translating product messaging into compelling regional campaigns and marketing assets
  • Experience working within enterprise AI, SaaS, cloud, cybersecurity or enterprise software
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