Marketing Automation and Campaign Operations Manager

📋 Description

• Contribute to quarterly planning with Demand Generation, Field Marketing, and Product Marketing
• Analyze campaign and operational performance to identify trends, gaps, and bottlenecks, and turn
• Own the day-to-day health of the Marketo Engage instance, including users, roles, permissions
• Maintain and improve global program templates, tokens, folder structure, engagement programs
• Lead execution of prioritized instance audit and remediation work, including asset retirement
• Monitor email deliverability, bounce trends, and communication limits; partner with IT on domain

🎯 Requirements

• 6+ years of B2B marketing operations or campaign operations experience, including hands-on
• 3+ years of hands-on Marketo Engage experience, including instance administration, program builds
• Working knowledge of Salesforce campaigns, campaign hierarchies, membership, and reporting, and of
• Experience managing marketing databases, audience segmentation, and preference center, consent, and
• Working knowledge of email deliverability and global privacy and consent requirements as they apply
• Demonstrated experience improving marketing workflows through automation, with the ability to