Build end-to-end Braze campaigns across email, push, WhatsApp, SMS, and in-app.
Configure variants, entry/exit rules, audience targeting, and triggers per briefs.
Apply Liquid personalization and Connected Content for dynamic, compliant messages.
Use approved layouts and templates maintained by BizTech Ops.
Enforce Braze naming, tagging, and asset categorization for governance.
Collaborate with Life Cycle Marketing and AI features to improve builds.

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