Marketing Automation Senior Specialist - HCP

📋 Description

• Build, QC, and execute high-complexity brand omnichannel programs.
• Ensure high-quality, on-time, error-free implementation and QA of campaigns.
• Lead and manage assigned team members, including work allocation and coaching.
• Monitor email deliverability and resolve IP reputation issues.
• Influence and implement targeting, personalization, segmentation, and dynamic content.
• Lead partners to define, execute, and optimize omnichannel campaigns.

🎯 Requirements

• Bachelor's degree in Business, Marketing, or equivalent experience.
• 5–8 years experience in database marketing, CRM, email, or marketing automation.
• Minimum 5 years hands-on campaign creation in enterprise marketing automation platforms.
• Strong Adobe Marketo Engage experience preferred; Salesforce MC or AJO valued.
• Demonstrated people-management and leadership experience.
• Proficiency with Microsoft Excel, SQL, and HTML/CSS.

🎁 Benefits

• Comprehensive benefits package including medical, dental, vision, and 401(k).
• Paid time off including vacation, holidays, and sick leave.
• Eligible to participate in long-term incentive programs.