Marketing Automation Specialist

📋 Description

• Develop, coordinate, and implement strategic, creative, and personalized email campaigns and
• Build, maintain, and optimize automated workflows, email drip campaigns, and lead nurturing
• Analyze engagement metrics, reporting dashboards, and data sets to improve audience targeting
• Create compelling, professional, and visually appealing email content and HTML templates
• Maintain and expand the library of email templates, ensuring consistent brand identity
• Optimize email templates for mobile devices, desktop browsers, and different email platforms

🎯 Requirements

• Bachelor's degree and at least 2 years of marketing experience
• Demonstrated experience managing, customizing, and maintaining Salesforce CRM data, including
• Hands-on experience with email marketing platforms such as Salesforce Account Engagement or
• Proven success managing marketing automation campaigns, creating complex email workflows, and
• Strong computer skills and proficiency in Microsoft Office, data management tools, and relevant
• Fundamental understanding of HTML and CSS for creating, formatting, and maintaining professional

🎁 Benefits

• Annual salary: $50,000–$56,000
• Comprehensive healthcare benefits
• 403(b) retirement plan with employer matching contributions
• Generous paid leave
• Tuition waiver program to support eligible educational opportunities
• Employer-paid benefits and voluntary benefit options