Marketing Campaign Lead

📋 Description

• Own global campaigns end-to-end, from strategy, mechanics, and user journey to execution
• Lead major platform initiatives including trading competitions, product launches, asset campaigns
• Build campaign strategies around the user lifecycle, covering activation, trading engagement
• Identify opportunities from market movements, user behavior, product updates, and emerging trends
• Identify cross-sell opportunities by matching user needs with the right products, tools, and
• Work closely with Product, Growth, Brand, BD, Data, and Regional teams to deliver complex global

🎯 Requirements

• 5+ years of experience in growth, campaign operations, user operations, or related roles
• Proven experience in user lifecycle operations, with a strong understanding of activation
• Deep understanding of the crypto industry, exchange products, trading mechanics, and user behavior.
• Active trading experience, with a genuine habit of exploring different products, trading tools, and
• Strong market sense across Crypto and TradFi, with the ability to connect market conditions, user
• Strong commercial and analytical mindset, with the ability to use data to identify opportunities

🎁 Benefits

• Study Growth Fund: We support your professional development and continuous learning.
• Internal Events: Participate in regular team-building activities, workshops, and events designed to
• Global Collaboration: Be part of a diverse, international team, working alongside colleagues from
• Career Advancement: Access opportunities for growth and advancement within a rapidly expanding
• Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal