Marketing Campaign & Strategy Leader

📋 Description

• Lead D2C campaigns from idea to launch and optimization.
• Map customer journeys and align channels for revenue growth.
• Own campaign budgets; monitor CPA, ROAS, profitability.
• Collaborate across paid media, email, ecommerce, and loyalty.
• Plan offers, landing pages, upsells, bundles, and discounts.
• Coordinate with stakeholders to ensure a cohesive customer journey.

🎯 Requirements

• 2+ years leadership in D2C ecommerce marketing.
• Data-driven decisions using CPA, ROAS, revenue metrics.
• Full-funnel experience across paid media, email, ecommerce, loyalty.
• Strategic offer planning, landing pages, upsells, bundles.
• Martech/Adtech/analytics mastery (GA4, Triple Whale).
• Strong cross-functional leadership and customer-centric thinking.

🎁 Benefits

• Generous healthcare package
• Monthly team events and activities
• Flexible holidays with bank days
• Weekly team lunches
• Casual dress code
• Dog-friendly office in Yaletown