Marketing Data Analyst

📋 Description

• Audit and reconcile lead/client data with marketing campaigns end-to-end.
• Set up and optimize paid search, paid social, and display campaigns with tracking.
• Maintain integrations between marketing platforms and the data warehouse to ensure timely data flow.
• Identify duplicates and misaligned data; process refunds/credits with ad vendors.
• Coordinate with ad platforms and vendors for data reconciliation.
• Analyze lead sources in relation to marketing spend and campaign performance.

🎯 Requirements

• 1-2 years experience with large-scale data auditing in digital marketing.
• Direct experience managing or auditing paid campaigns (Meta, Google).
• Mastery of Microsoft Excel and/or Sigma.
• Experience with Salesforce and/or marketing analytics tools.
• College degree required.
• Excellent verbal, written, and interpersonal communication; strong analytical skills.

🎁 Benefits

• Discretionary bonus eligibility
• Benefits package
• Flexible remote working arrangement
• Collaborative cross-functional team
• Equal Opportunity Employer
• Opportunity to work on data-driven marketing initiatives