Marketing & Data Analyst

📋 Description

• Own marketing and product analytics, tracking, and reporting across the business
• Analyze performance across the full customer journey from acquisition to retention and LTV
• Track CAC, ROAS, CR, cohorts, rebills, cancellations, refunds, churn, and customer lifetime value
• Identify trends, performance changes, and opportunities for improvement; turn data into actionable
• Analyze user behavior and acquisition funnels; evaluate A/B tests across landing pages, pricing
• Understand and reduce attribution discrepancies across Meta, Google, internal data, and other

🎯 Requirements

• 3+ years of experience in marketing, product, or data analytics
• Strong experience with Mixpanel, GA4, or similar analytics platforms including funnels, events
• Strong Google Tag Manager (GTM) experience including event setup, debugging, and web and
• Hands-on experience with Meta and Google pixels, Conversion APIs, and other marketing platform
• Strong understanding of attribution across marketing platforms and internal data
• Strong understanding of CAC, ROAS, CR, LTV, retention, churn, cohorts, and subscription performance