Marketing Director

📋 Description

• Owns Myo's paid media program (Meta and Google Ads) across Canada and the US: strategy, testing
• Sets content strategy and creative direction across organic social, short-form video, and search
• Diagnoses account performance personally, decides what to test next, and flags spend that isn't
• Leads the full marketing launch for each new clinic and improves the playbook so each launch goes
• Owns lifecycle and retention strategy: welcome, early retention, post-visit follow-up, and
• Owns the performance dashboard and the monthly channel read. Explains why results moved and brings

🎯 Requirements

• Hands-on leadership: You’re a player-coach. You’re comfortable doing the work yourself and leading
• Paid media fluency: You've managed meaningful Meta and Google budgets and can diagnose performance
• AI fluency: You build and use AI workflows to work faster and cover more ground without lowering
• Function-building experience: You've shaped a marketing team, and you know what good looks like at
• Investment judgment: You run clean experiments, stay skeptical of vanity metrics, balance data with
• Content point of view: You have strong, defensible opinions on what wins on social and in search