Marketing & Growth Operations Manager

📋 Description

• Own and manage marketing attribution; show spend wins/losses and investment.
• Build and ship a PQL scoring model for self-serve to Sales.
• Identify and close root causes of funnel leakage with before/after evidence.
• Move CAC, CAC payback, cost-per-lead through real experiments.
• Own on/off-ramps between self-serve and sales funnel with Growth PM.
• Partner with BDR team to improve outbound efficiency and automate lists.

🎯 Requirements

• 5+ years in marketing, revenue, or growth operations.
• Hands-on experience building multi-touch attribution models.
• Proven track record building lead/lifecycle scoring models.
• Experience with CAC, CAC payback, and cost-per-lead.
• Comfortable navigating marketing stack and dashboards.
• Experience in SaaS with self-serve and sales-managed segments.

🎁 Benefits

• Work at one of Canada\'s fastest-growing fintechs.
• Make a real impact in a high-autonomy, high-growth role.
• Collaborate with an ambitious and supportive team.
• Competitive compensation, equity options, and benefits.
• Hybrid work model; based in Toronto with in-office days.
• Catered team lunches Tue–Thu.