Marketing & Growth Specialist

📋 Description

• Develop and execute strategies to consistently acquire new registered customers and active users
• Build full-funnel campaigns that move customers from awareness and registration through first
• Identify and improve friction points throughout the customer acquisition and onboarding journey.
• Develop reactivation strategies for inactive customers and previous users.
• Track customer acquisition costs and evaluate which channels generate valuable, long-term customers.
• Test new acquisition opportunities and use performance data to determine where marketing resources

🎯 Requirements

• 5+ years of experience in digital marketing, growth marketing, e-commerce, marketplace marketing
• Demonstrated hands-on experience managing Meta advertising campaigns.
• Experience creating and managing organic social media content and short-form video.
• Experience managing email marketing, customer segmentation, and lifecycle campaigns.
• Experience developing customer acquisition strategies and optimizing performance across the
• Experience working with large customer databases or sophisticated lifecycle marketing programs is a