Marketing Lead

📋 Description

• Set the agenda. Write the campaign briefs, localise and protect the brand across every execution
• Run the channels customers actually use. Direct the social channels and our WhatsApp channel, steer
• Own the evidence. Run SMS-based customer research and quarterly retail surveys, track spend against
• Track marketing requests through to stakeholder sign-off, manage procurement and stock, and trigger
• Shape how the wider Kenya team works, improving processes and sharing product knowledge as the

🎯 Requirements

• A proven track record of leading integrated ATL and BTL campaigns end to end, from brief through
• Demonstrable experience directing agencies, influencer programmes and brand partnerships, alongside
• Established command of marketing operations, including request workflows, procurement, purchase
• Judgement to know when a campaign needs to be more local, credibility to make agencies do their
• A degree in marketing or communications is welcome, but we care far more about what you've shipped.

🎁 Benefits

• Diverse development programs, coaching partnerships, and on-the-job training.
• Family-friendly policies and support for individual well-being.
• Embrace flexibility.