Marketing Lead

📋 Description

• Set the marketing vision and direction. Define priority customer segments, positioning and growth
• Identify and develop growth opportunities. Work with Sales and Product to uncover unmet customer
• Build and run programs that generate revenue. Personally lead demand generation and lifecycle
• Align teams around the go-to-market plan. Partner with Sales on lead qualification, follow-up and
• Manage investment and scale what works. Propose and manage the marketing budget agreed with the GM.
• Build the marketing function for the next stage. Establish the processes, tools and capabilities

🎯 Requirements

• Marketing leadership and scaling experience. 5+ years in B2B marketing, including a role as Head of
• An entrepreneurial mindset and commercial judgment. Ability to identify growth opportunities
• Hands-on marketing expertise. Proven ability to build and optimize demand generation campaigns
• Financial and analytical discipline. Experience managing marketing budgets, measuring pipeline and
• Readiness to build and lead a team. Ability to identify resource needs, coordinate specialists and
• Strong messaging and collaboration skills. Ability to translate customer insights into clear