Marketing Manager

📋 Description

• Generate enrollments for B2B and B2C across channels.
• Build and execute B2C/B2B marketing plans incl paid, organic, social.
• Manage budgets, campaign ROI, and channel metrics.
• Lead quarterly media planning, budgeting, and lead/pipeline forecasts.
• Partner with marketing to improve reporting, branding, and processes.
• Design and execute customer research to gain insights.

🎯 Requirements

• 4+ years in demand generation for high-growth firms.
• Power-user of Google Ads, Bing, and Facebook Ads Manager.
• Strong analytics: Google Analytics, Data Studio, Google Optimize.
• Email marketing with SendGrid, Marketo, GetResponse.
• Data-driven decisions with strong quantitative skills.
• B2C marketing focus: lead gen and conversion.

🎁 Benefits

• Medical, dental, and vision coverage
• 11 paid holidays
• Paid time off
• Employer-paid life insurance
• Short- and long-term disability
• 401k with employer match