Generate enrollments for B2B and B2C segments via profitable channel investments
Build and execute comprehensive B2C and B2B marketing plan (paid, organic, social)
Develop go-to-market plans for product releases
Manage budgets, campaign performance, ROI, and channel metrics
Lead end-to-end quarterly media planning, budgeting, and lead & pipeline forecasts
Collaborate with marketing ops, creative, brand, Content, and agencies

🎯 Requirements

4+ years of demand generation and customer acquisition
Power-user of Google Ads, Bing, Facebook Ads Manager
Proficient with Google Analytics, Data Studio, and Optimize
Experience with SendGrid, Marketo, GetResponse
Strong analytical skills; data-driven decisions
Experience in B2C marketing with focus on leads and conversions

🎁 Benefits

Comprehensive benefits including health insurance
401(k) with employer match; paid time off
Paid vacation, volunteer leave, life insurance
Casual dress code; relaxation rooms and company events

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