Marketing Manager, Activation - Florida

📋 Description

• Lead Florida Brand Activation team to execute localized marketing initiatives.
• Partner with Brand, Product, Trade Marketing, CRM, Creative, and Sales.
• Drive regional marketing execution from concept to launch.
• Manage activation calendars, assets, and cross-functional workflows.
• Travel 40-60% to support Florida activations.

🎯 Requirements

• Bachelor's degree in Marketing or related field.
• 4-6 years field marketing, activation, or brand marketing experience.
• Event planning, activation, and execution expertise.
• Cannabis industry knowledge and regulatory familiarity.
• Strong organizational, prioritization, and project management skills; cross-functional coordination.
• Willingness to travel across Florida markets.

🎁 Benefits

• Career growth opportunities
• Competitive pay and benefits
• Generous PTO and parental leave
• 401(k) retirement plan
• Life and disability insurance
• Community involvement and referral bonuses