Marketing Manager - Demand Generation and Campaign Management

📋 Description

• Develop annual marketing campaigns aligned to sales and revenue goals.
• Lead national/targeted campaigns: define audiences, objectives, media.
• Optimize assets and content within marketing campaigns.
• Direct lead qualification and nurturing with internal/external resources.
• Measure campaign effectiveness with focus on pipeline impact.
• Budget annually and forecast marketing spend monthly.

🎯 Requirements

• 10+ years marketing experience with 5+ years leading demand gen teams.
• Advanced design of programs for distributors and retailers.
• Strong Salesforce.com skills: campaign tracking, reporting, dashboards.
• Proven ability to design and execute high-impact demand gen and cross-sell.
• Experience leading marketing teams.
• Experience creating and managing a marketing budget.
• Bachelor's and Master's degrees preferred.