Marketing Manager - International Social Strategist

📋 Description

• Bring insights from India and international markets into brand planning, including cultural
• Own our monthly organic-to-paid batch test process by selecting international candidate assets
• Own measurement and reporting for amplification across Brand Social teams. You'll help maintain a
• Lead paid amplification for creator and user-generated content, including the UGC creator pipeline
• Translate organic and paid performance insights into actionable recommendations for Brand Social

🎯 Requirements

• Strong creative analytics skills with the ability to connect performance outcomes to specific
• A strong understanding of engagement, reach, profile-visit, and conversion objectives, along with
• Working knowledge of measurement design, including control groups, matched baselines, and
• Deep understanding of India's social and cultural landscape across Instagram Reels, YouTube Shorts
• Hands-on experience building paid social campaigns, structuring audiences, driving optimizations

🎁 Benefits

• Range of total rewards that may include paid time off, retirement savings (e.g., 401k, pension