Marketing Manager Omnichannel Strategy – Consumer

📋 Description

• Reinforce and support the overall brand strategic imperatives, translating them into consumer
• Lead the development of consumer/DTC omnichannel strategy across RINVOQ and SKYRIZI indications —
• Strategize the customer experience with media channels in scope — including programmatic display
• Collaborate with brand team on consumer media briefs; own strategy and channel-level optimization
• Translate brand strategy into consumer-facing omnichannel touchpoints that move patients along the
• Evaluate, consult, monitor and optimize consumer campaign performance against defined KPIs; surface

🎯 Requirements

• Bachelor's degree required; MBA or advanced degree preferred.
• Experience in pharmaceutical/healthcare DTC marketing preferred; CPG experience with consumer media
• Demonstrated ability to translate strategy into channel-level execution plans.
• Strong media data fluency — ability to pull insights from performance data and translate into
• Proven experience working cross-functionally in a high-matrixed organization; ability to influence
• Strong written and verbal communication skills; comfort presenting to senior stakeholders.

🎁 Benefits

• Paid time off (vacation, holidays, sick)
• Medical/dental/vision insurance
• 401(k)
• Long-term incentive programs
• Hybrid work model (in office Tuesday - Thursday)
• Travel expected 15% of the time