Marketing Manager, Priority Verticals

📋 Description

• Own vertical strategy and integrated programs for Healthcare and Automotive.
• Design and execute large multichannel tentpole campaigns across digital, events, paid media, social, PR.
• Build and maintain a thought leadership agenda with original research and POVs.
• Lead Healthcare as top priority; defend Lyft's NEMT leadership and identify growth opportunities.
• Scale the GTM playbook to other verticals with a repeatable ROI framework.
• Drive cross-functional alignment with Sales and Product; enable ABM and content-driven sales support.

🎯 Requirements

• 7+ years in B2B/enterprise marketing, with vertical or product marketing experience.
• Proven ability to design and run large multichannel tentpole campaigns tied to pipeline.
• Experience managing marketing or creative agencies to scale output.
• Track record co-executing marketing programs with external industry partners.
• Strong cross-functional collaboration with Sales/Product; data-driven vertical GTM with content.
• Familiarity with marketing compliance in regulated industries (healthcare a plus).

🎁 Benefits

• Medical, dental, and vision insurance options with additional programs available when enrolled.
• Mental health benefits.
• Family building benefits.
• 401(k) plan with company match.
• 12 holidays and paid time off; discretionary PTO for salaried, 15 days for hourly staff.
• 18 weeks of paid parental leave.