Marketing Manager, SaaS

📋 Description

• Grow market share for products by optimizing existing demand generation channels and building new
• Increase share of wallet within the customer base through lifecycle marketing campaigns that drive
• Promote integrated payments revenue stream through attach campaigns to the installed base and offer
• Own messaging, positioning and launch execution for Laundry SaaS solutions, improving conversion
• Partner with Product to shape roadmap priorities and go-to-market plans
• Continuously improve marketing efficiency by driving higher return on marketing spend, lowering CAC

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred; equivalent
• 5+ years of experience in marketing roles at a B2B SaaS technology company, with budget ownership
• Experience marketing SaaS products in an SMB vertical
• Proven record of accomplishment in driving sustained SaaS pipeline and revenue growth
• Proven record of using lifecycle and retention campaigns to reduce SaaS churn and lift NDR
• Proven record of improving marketing efficiency, resulting in lower SaaS CAC, faster payback and

🎁 Benefits

• Paid Parental Leave benefit programs
• #GiveBackDays/Commitment to social impact – 3 extra days off to volunteer
• Ongoing dedication to Diversity & Inclusion initiatives such as D&I Council, Global
• Access to free mental health support
• Flexible working arrangements