Marketing Manager- Skinvive

📋 Description

• Develop and execute Skinvive brand strategy, annual brand plan, and portfolio positioning to build
• Lead B2B2C campaign planning and conversion design, translating brand strategy into integrated
• Build business conversion models across the end-to-end funnel, including institution activation
• Design and implement clinic operation toolkits and project, consultation scripts, training
• Identify consumer insights, market trends, competitive dynamics, and business opportunities, and
• Demonstrate strong 0-to-1 project creation capability by initiating new strategic projects

🎯 Requirements

• Bachelor degree or above in marketing, business, medical science, pharmacy, life sciences, or
• 8+ years of marketing experience, preferably in medical aesthetics, healthcare, dermatology
• Proven experience in brand strategy, campaign planning, digital/social activation, consumer
• Experience working with clinic, chain institution, key account, or clinic operation models is
• Strong strategic thinking with the ability to translate brand ambition into clear business
• Solid understanding of B2B2C conversion logic, including HCP/institution engagement, clinic