Marketing Manager, Southeast Asia

📋 Description

• Holistic Regional Strategy: Design a scalable marketing framework that can be adapted for priority
• Localized Content Ecosystem: Oversee the "transcreation" and localization of all marketing assets.
• Agile GTM Execution: Lead product launches across Southeast Asia, prioritizing markets based on
• Cross-Border Community & Influencer Growth: Leverage regional social media and platform trends
• Policy & Comms Collaboration: Work closely with legal and policy teams to navigate varied
• Event & Ecosystem Strategy: Develop locally relevant events and community initiatives across

🎯 Requirements

• 8+ years of marketing experience with a deep, pan-regional focus across Southeast Asia.
• Independent Drive: Proven ability to operate autonomously within a strategic framework, driving
• Language Proficiency: Absolute professional fluency in English. Ability to understand, speak, or
• Broad Market Knowledge: Experience managing marketing efforts in highly fragmented
• 5+ years in Consumer Tech: Deep understanding of the Southeast Asian consumer journey, specifically
• Strategic Influence: Proven ability to advocate effectively for regional Southeast Asian needs

🎁 Benefits

• Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional
• Roblox provides equal employment opportunities to all employees and applicants for employment and
• Roblox also provides reasonable accommodations to candidates with qualifying disabilities or